These selected few projects are works I return to with a certain pride. Some became part of the public space, some gained recognition, and some simply reached people in ways that outlived the original brief.

I’m proud of them not only for how they look, but for their small role in shaping public spaces, local culture, and the visual landscape around us.

The Norman Hotel

Branding

The Norman Hotel branding was built as a visual world, from custom typeface to signage, print, and amenities. The process focused on a refined, timeless system that carried the hotel’s character across guest touchpoints.

See Project

Dizengoff

Hebrew display typeface in 4 weights

Dizengoff is a Hebrew display typeface I designed around a decade ago for Café Dizengoff. It later grew into a four-weight family and has appeared in cultural posters, municipal signage, Beit Ariela, Shenkar, Telem journal, and Netflix.

See Project

Dizengoff

Hebrew display typeface in 4 weights

Branding, layout, and art direction for Telem, an Israeli left-wing magazine founded by the Berl Katznelson Foundation, including logo design, editorial grid, typography and original image making.

See Project

Icons

Interested in working together? Let’s talk.

Icons

Ilya Yasinov

I.Yasinov@gmail.com

LinkedIn

portfolio

These selected few projects are works I return to with a certain pride. Some became part of the public space, some gained recognition, and some simply reached people in ways that outlived the original brief.

I’m proud of them not only for how they look, but for their small role in shaping public spaces, local culture, and the visual landscape around us.

The Norman Hotel

Branding

The Norman Hotel branding was built as a visual world, from custom typeface to signage, print, and amenities. The process focused on a refined, timeless system that carried the hotel’s character across guest touchpoints.

See Project

Dizengoff

Hebrew display typeface in 4 weights

Dizengoff is a Hebrew display typeface I designed around a decade ago for Café Dizengoff. It later grew into a four-weight family and has appeared in cultural posters, municipal signage, Beit Ariela, Shenkar, Telem journal, and Netflix.

See Project

Dizengoff

Hebrew display typeface in 4 weights

Branding, layout, and art direction for Telem, an Israeli left-wing magazine founded by the Berl Katznelson Foundation, including logo design, editorial grid, typography and original image making.

See Project

Icons

Interested in working together? Let’s talk.

Icons

Ilya Yasinov

CONTACT

I.Yasinov@gmail.com

SOCIAL

LinkedIn

Portfolio

These selected few projects are works I return to with a certain pride. Some became part of the public space, some gained recognition, and some simply reached people in ways that outlived the original brief.

I’m proud of them not only for how they look, but for their small role in shaping public spaces, local culture, and the visual landscape around us.

The Norman Hotel

Branding

See Project

The Norman Hotel branding was built as a visual world, from custom typeface to signage, print, and amenities. The process focused on a refined, timeless system that carried the hotel’s character across guest touchpoints.

Dizengoff

Hebrew display typeface in 4 weights

See Project

Dizengoff is a Hebrew display typeface I designed around a decade ago for Café Dizengoff. It later grew into a four-weight family and has appeared in cultural posters, municipal signage, Beit Ariela, Shenkar, Telem journal, and Netflix.

Telem Magazine

Printed & online magazine design

See Project

Branding, layout, and art direction for Telem, an Israeli left-wing magazine founded by the Berl Katznelson Foundation, including logo design, editorial grid, typography and original image making.