This section brings together branding and brand-related work across the tech industry and beyond. It includes projects focused on building, refining and extending visual identities — from logo design and brand systems to broader visual languages developed across different touchpoints. Together, they reflect an approach to branding as a living system: clear, flexible and built to stay coherent across formats, audiences and time.
Together, they reflect an approach to branding as a living system: clear, flexible and built to stay coherent across formats, audiences and time.
Case study
Atera
An in-house brand refresh
An in-house brand refresh for Atera that I led, updating the illustrative and photographic languages, refining the color system, and introducing avatars. I also created AI-based workflows for the team, helping produce coherent brand assets at scale.
See Project
→
Internal brand
Atera’s stars
Purim ball
A daytime Purim ball built around stars in the broadest sense, from AI stars and space motifs to Hollywood icons and celebrity event glamour.
See Project
→
Ascend 2025
Company offsite design
Brand design for a company offsite exploring AI-driven disruption, using a bold visual system to evoke power, mystery, and a sense of unstable momentum.
See Project
→
Atera Rockets FC
Company football uniform kit
Branding and naming for Atera’s football team kit, including field and goalkeeper shirts and shorts. Inspired by Inter Miami and 70’s Germany’s national team, a retro design aligned with Atera’s retro-futuristic visual language.
See Project
→
Outside of tech
Wunderbird
Branding for a bird-watching apparel brand
Branding for Wunderbird, an apparel brand for the bird-watching community. Created at Blue Collar studio, the identity balances outdoor spirit, character and a clear, bold brand presence.
See Project
→
Dizengoff
Hebrew display typeface in 4 weights
A curated selection of commissioned logo work for brands and organizations across the private and third sectors, spanning culture, retail, restaurants, hospitality, and more.
See Project
→
Other Projects
This section brings together branding and brand-related work across the tech industry and beyond. It includes projects focused on building, refining and extending visual identities — from logo design and brand systems to broader visual languages developed across different touchpoints. Together, they reflect an approach to branding as a living system: clear, flexible and built to stay coherent across formats, audiences and time.
Together, they reflect an approach to branding as a living system: clear, flexible and built to stay coherent across formats, audiences and time.
Case study
Atera
An in-house brand refresh
An in-house brand refresh for Atera that I led, updating the illustrative and photographic languages, refining the color system, and introducing avatars. I also created AI-based workflows for the team, helping produce coherent brand assets at scale.
See Project
→
Internal brand
Atera’s stars
Purim ball
A daytime Purim ball built around stars in the broadest sense, from AI stars and space motifs to Hollywood icons and celebrity event glamour.
See Project
→
Ascend 2025
Company offsite design
Brand design for a company offsite exploring AI-driven disruption, using a bold visual system to evoke power, mystery, and a sense of unstable momentum.
See Project
→
Atera Rockets FC
Company football uniform kit
Branding and naming for Atera’s football team kit, including field and goalkeeper shirts and shorts. Inspired by Inter Miami and 70’s Germany’s national team, a retro design aligned with Atera’s retro-futuristic visual language.
See Project
→
Outside of tech
Wunderbird
Branding for a bird-watching apparel brand
Branding for Wunderbird, an apparel brand for the bird-watching community. Created at Blue Collar studio, the identity balances outdoor spirit, character and a clear, bold brand presence.
See Project
→
Dizengoff
Hebrew display typeface in 4 weights
A curated selection of commissioned logo work for brands and organizations across the private and third sectors, spanning culture, retail, restaurants, hospitality, and more.
See Project
→
Other Projects
This section brings together branding and brand-related work across the tech industry and beyond. It includes projects focused on building, refining and extending visual identities - from logo design and brand systems to broader visual languages developed across different touchpoints.
Together, they reflect an approach to branding as a living system: clear, flexible and built to stay coherent across formats, audiences and time.
Case study
Atera
In-house brand refresh
See Project
→
An in-house brand refresh for Atera that I led, updating the illustrative and photographic languages, refining the color system, and introducing avatars. I also created AI-based workflows for the team, helping produce coherent brand assets at scale.
Internal brand
Atera’s stars
Purim ball
See Project
→
A daytime Purim ball built around stars in the broadest sense, from AI stars and space motifs to Hollywood icons and celebrity event glamour.
Ascend 2025
Company offsite design
See Project
→
Brand design for a company offsite exploring AI-driven disruption, using a bold visual system to evoke power, mystery, and a sense of unstable momentum.
Atera Rockets FC
Company football uniform kit
See Project
→
Branding and naming for Atera’s football team kit, including field and goalkeeper shirts and shorts. Inspired by Inter Miami and 70’s Germany’s national team, a retro design aligned with Atera’s retro-futuristic visual language.
Outside of tech
Wunderbird
Branding for a bird-watching apparel brand
See Project
→
Branding for Wunderbird, an apparel brand for the bird-watching community. Created at Blue Collar studio, the identity balances outdoor spirit, character and a clear, bold brand presence.
Logo design
Logo collection
See Project
→
A curated selection of commissioned logo work for brands and organizations across the private and third sectors, spanning culture, retail, restaurants, hospitality, and more.
Other Projects