For IT Pro Day, I led a marketing campaign inviting our target audience to leave their details and create astronaut avatars from their own photos. I pushed to build it in-house with AI tools instead of outsourcing, shaping the concept, visual direction, and flow.

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Each participant received five attempts, then was invited to share the result on Linkedin with Atera’s logo, slogan and prewritten message text. The challenge was an automated experience around personal images, but it spread organically and exceeded expectations.